Fashion is really important to a chic trendsetter like Emma Watson. But it's not just designing cute clothes that she values -- it's helping the women who make those pieces survive poverty.

Emma recently visited Bangladesh and spent time in the slums of Dhaka, the country's capital, and Swallows, a community supported by People Tree, the UK brand that the 20-year-old actress collaborated with for her fashion line.

"It's just so impressive to see how the women have used fair trade clothing to escape poverty and empower themselves and their children. I was very moved and inspired," she says. Fair trade allows the women to be paid more and People Tree even provides them with a day care center and school.

Justin Bieber loves the ladies and isn't shy about professing his admiration for the likes of Kim Kardashian, Beyonce and Rihanna, but now it seems the 16-year-old pop star is crushing on another beauty: Emma Watson.

In a recent interview with The Sun, JB admits that he be happy to share a meal and spend some time with the Harry Potter star. "I would love to take her out for dinner," he says. "It would be great if she could come to one of my concerts, then we could hang out afterwards."

Sounds like a great date! But it's not Emma's international superstar status that has Justin's heart aflutter; the Canadian singer is attracted to how the Brown student chooses to live her life. "I love the fact she is one of the biggest female movie stars, but has chosen to go back to college," he adds. "It shows she is really grounded and normal."

But there's just one little problem -- Emma already has a rock star boyfriend, One Night Only singer George Craig, who she met on the set of her Burberry photo shoot. She even starred in his 'Say You Don't Want It' music video. Oh well, on to the next, Bieb.

Check out this brand spankin' new photo of Emma Watson sporting an extreme pixie haircut - something we're fairly certain Hermione Granger would never do.

Makes sense, the 20-year-old has finished filming the last of the Potter films and doesn't have to maintain her long locks for the role. Of course, Kristen Stewart chopped off her hair for The Runaways and had to wear a wig to portray Bella Swan in Eclipse.

We're split here in the JSYK office over what we think of the look. But Emma, who made the drastic change a few days ago, has formed her official opinion.

"I love it- feels incredible," she tweeted on Thursday. "Hope you like it!"

We do! It's a bold move, but Emma pulls it off... at least in this photo. And it's not the first time she's experimented with different looks as evidenced in the photos below. What we're really wondering is if she'll keep it short for all the Harry Potter and the Deathly Hallows press appearances and the premiere in November or if it's just a way to beat the intense east coast summer heat.



What do you think of Emma's look? Take the poll and leave a comment with your thoughts.

Now that Harry Potter has officially wrapped filming, Emma Watson has enough free time on her hands for, well, dating.

"I thought everything he did was amazing, and I just wanted to be involved in some way." Who has the 20-year-old actress so love struck? Brit rock band member George Craig.

"We've been friends since the Burberry shoot. And when I was in the States, George was taking me through a lot of his music as he was recording it...I'm a big fan," Emma confesses.

Before she knew it, Emma turned from groupie to girlfriend and even starred in George's band One Night Only's video for "Say You Don't Want It."

In "an ode to Lady and the Tramp," the video is shot in New York City and Emma dishes, "It was very much our idea. George is Tramp and I'm Lady. George finds me [because] I'm lost and in a dodgy part of New York. He slowly wins me over and there's a bit of a twist at the end."

At the Glastonbury festival, a massive outdoor summer concert in the U.K., Harry Potter starlet Emma Watson showed off her usual sleek fashion sense and her new arm candy, musician George Craig.

George is front man for a band called One Night Only, and Emma recently appeared in his music video for "Say You Don't Want It."

And now the smitten duo are even dressing alike. At the music fest, Emma donned Hudson cuffed denim shorts and a black and green corset that echoed George's olive shirt and black jeans. What do you think about couples who go down the matchy-matchy road: is this really sweet or such a style oh-no?

Are you feeling each of their individual looks? Our take: the unbuttoned shirt paired with skinny jeans screams that George is trying a wee bit too hard to land a rocker chic style.

When filming on Harry Potter ended for good after a decade, Emma Watson invited the whole gang over to her home in England for a much needed pick-me-up. Together, they all shared a meal and their favorite memories from the franchise.

James Phelps, who plays Fred Weasley, dishes, "The last week of filming Emma had a dinner at her place, and we spoke about the best moments of filming, our secret crushes on set -- all kinds of random questions. But all the answers to these questions will stay in that room!"

Oh, juicy. Do you think the other Weasley -- as in Ginny -- spilled any secrets about her whirlwind romance with New Moon's Jamie Campbell Bower?

Who knows...but Bonnie Wright does admit that she rather play on Harry Potter's team than Twilight's any day.