AT&T Takes Strong Measures in New Texting Awareness Campaign
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AT&T has launched a new public awareness campaign called It Can Wait, which focuses on teen drivers. The print and online ads, which will run in the upcoming months, feature real stories and actual text messages that were sent/received prior to a life-changing car accident.This may seem morbid, but it's be a shocking way to drive the message home. According to the National Highway Traffic Safety Administration, nearly 80 percent of crashes and 65 percent of near-crashes have involved some form of driver inattention. As new drivers and major cell phone users, the risks of texting while driving are particularly great for teens.
The tagline for AT&T's campaign is: "Txtng & Drivng ... It Can Wait." As a part of the initiative, the wireless company is asking cell phone users to look at the most recent text message on their device.
"Read the last text message you received out loud," AT&T's website says. "Would reading or responding to that message from behind the wheel of a moving vehicle be worth the risk of getting into an accident or worse? Chances are it could wait."
What do you think about the new campaign? Is airing actual accident-causing texts going too far? Sound off in the comments below and tell us how often you text by taking our texting poll.
Reader Comments (Page 1 of 1)
1233445678 Mar 13th 2010 11:08AM
thnk god! i read this story i gl mag about this girl was suffering from a deadly diesease that her kidneys werent working properly :( so this other girl [who was a organ donor] died in a car crash because she was txting. so the girl with the diesease lived. then the girl said "i lived because she died''
kidtech23 Mar 14th 2010 4:15PM
OMFG!!! Thats right usually girl teenagers text when they brive but now its becoming more a boy problem that sucks!!!
cameronhocking Mar 15th 2010 7:01PM
i cant beileve that they would do that woeldnt they crash
leschulte13 Mar 18th 2010 7:44PM
Well, yeah. A lot of them DO crash, and that's horrible. It's the point of the campaign. These people are taken out of life in their teens just because someone texted them, "lol so bored," and they wanted to reply, "o yah me 2. im driving rite now". All it takes is a turn they weren't expecting or a sudden swerve into another lane on accident.
sandiesboy Mar 28th 2010 9:41PM
Maybe they should get parents to stop texting two...
leschulte13 Mar 18th 2010 7:45PM
...could someone please tell me why the GENDER of whoever died matters?